Castel Romano Shopping Village


Concept and design by CMS.Cultura

CMS.Cultura developed new communications strategies for the startup year of this shopping centre in 2013, employing many different media: new strategic marketing lines, an identity through a new coordinated image to use in all the advertising campaigns, as well as a press and media relations office. CMS.Cultura drew up a communications plan based on enhancing the outstanding architectural concept of the Castel Romano Shopping Village, with its uncluttered lines and extreme elegance among the maritime pines of the Lazio coast.


TAG: Marketing Plans, Identity and Branding